RETAIL XC SKI SHOP IN CABLE, WI
We carry a full complement of products at our retail shop in Cable, Wisconsin including custom Start Line Services ski and bike wear. Some of the brands we carry include (click on images below to view more products):
Like what you see but can’t stop by our shop? Get in touch! We’re happy to ship!
COMPREHENSIVE XC SKI SERVICES IN CABLE, WI
OUR SERVICE PHILOSOPHY
Our Cable, Wisconsin cross-country ski shop is small, focusing on service and personal attention. Mike Choate is the owner and service provider. Mike will take the time to listen carefully to your concerns. He wants to get to know you as a skier, client and neighbor. Whether you prefer classic or skate, are new to the sport or a veteran racer; Mike can address your needs and keep you happy on the trails. Do not be sidelined by equipment issues.
Chose the wrong wax, no worries, come on in and we can remedy that on the spot. Dealing with a stubborn pair of skis? Come in for an analysis. Given our location, ski in/out to the Birkie Trail and Start, you can do Glide Tests on the trails where you will be training and racing and feel confident with the performance of your skis. For many service issues, Mike can provide immediate turn around, sending you back to the trail. We understand how important it is to take advantage of the perfect snow days. We pride ourselves on reasonable & competitive prices. Mike strives to provide the most cost-effective cross-country ski service while not sacrificing safety or performance.
OUR EXPERIENCE
XC Ski Repairs and Stone Grinding
Mike has over 30 years of experience in the shop and on the ski trail. As a former elite racer, both classic and skate, he understands how to help you optimize your performance and that of your equipment. He is now stepping back from competitive world and wants to share his knowledge and experience with recreational skiers and competitive racers alike. If your training grounds are snow challenged or you enjoy XC year-round, Mike can provide roller ski guidance & service. Mike has unique advantage of living on the Birkie Trail and thus can test conditions each day and pass along his recommendations to you.
PROVIDING COMPREHENSIVE XC SKI SERVICES
- Ski fit consultation
- Pole upgrades & fit
- Kick zone evaluation
- Stone grinding
- Ski base evaluation
- Binding mounts and remounts
- Base repair, detuning
- Wax consultation & application
- Boot fit evaluation & foot beds
- Wax clinics
XC SKIS STONE GRINDING
Mike has extensive experience with Stone Grinding and provides this service in shop. He will deliver your skis to you with a healthy and refreshed base and the proper structure to match your local snow conditions.
RETAIL CROSS-COUNTRY SKI STORE
- Skis, boots & poles
- Ski Accessories & waxes for all conditions
- Clothing & accessories
- Custom logo cycling jerseys & t shirts
BRANDS WE CARRY
We carry a full complement of XC ski and bike products at our retail shop including the following brands. Please click on images below to view more products that we have available for each brand.
Like what you see? Contact us and we’ll be happy to ship to you!
Atomic
XC boots, skis & bindings
Alpina
XC boots, skis & bindings
KV+
Ski poles and apparel
Tubbs Snowshoes
LillSport
Apparel & Accessories
START
XC waxes & tools
Bliz
Glasses & goggles
Lorpen
Performance socks
Star
XC waxes & tools
LEKI
Trekking & Nordic walking poles
CRESCENT MOON SHOWSHOES
All Terrain & Foam Snowshoes
SNOWMAKING!!
START LINE SERVICES Custom XC Ski Temporary Tattoos
American Birkebeiner Trailhead/Birkie Start. The Birkie is committed to keeping you on the snow even if Mother Nature does not provide.
Early Bird skiing on man-made snow starts mid-November. Check out www.birkie.com for details & updates.
Guess what, START LINE SERVICES is located right here where it is all happening!
HOURS
Cable, Wisconsin X-C Ski Services
We are here to meet your needs.
Our shop hours are (please call or text before stopping by. As a small shop, our hours may vary):
Monday 10-5
Tuesday 10-5
Wednesday 10-5
Thursday 12-7
Friday 10-5
Saturday 10-5
Sunday 12-5
We are willing to extend hours to meet your needs. Mike responds to service emergencies & is available by phone or text (773) 991-5944, 7 days/week from 7 am – 7 pm.
We value your recreation time.
WHERE ARE WE?
14795 McNaught Rd Cable, WI 54821
We are ~ 2 miles from town center
We are the closest shop to the Birkie Start, on the Birkie & CAMBA trails. Ski or bike in/out. If you are on the trail and the wax is just not right, having an equipment issue or you just want to warm up, please ski in.
DIRECTIONS
FROM TOWN OF CABLE:
From Cable, WI on County M. 2 miles from Cable Town Center. Follow signs to American Birkebeiner Trailhead. Right on Randysek Rd at Brickhouse Café. Cross Namakagon River. Left on McNaught Rd. Right at START LINE INN banner. Our driveway is just before the American Birkebeiner Trailhead totems that flank the road.
FROM THE BIRKIE TRAIL:
We are ~ 500 meters up the trail from the Start, on the Birkie Skate Trail, just past where the Birkie Classic Trail splits off. Look for our START LINE INN banner on the right, trail-side.
Ski in/out. Bike in/out.
CONTACT US
Mike Choate (773) 991-5944 call or text
Email: startlineinn@gmail.com
PRICING
COMPLETE SKATE GRIND $75 INCLUDES
- Grind
- Infrared Saturation
- Base Hardening
- Skis ready to hit the trail at pick up!
COMPLETE CLASSIC GRIND $90 INCLUDES
- Grind
- Infrared Saturation
- Base Hardening
- Kickzone prep
- Add $10 if kickzone cleaning needed
- Skis ready to hit the trail at pick up!
CUSTOM START LINE GEAR NOW AVAILABLE
Like what you see? Contact us and we’ll be happy to ship to you!
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Psychedelic Bike Jerseys
FUN IN THE WOODS & ON THE ROADS REIMAGINED!
Jerseys offered in road & the more relaxed mountain bike styles -
Start Line Inn Jerseys & T-Shirts
Now Available
Click To See More -
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We Ride United Shirts
We pledge to donate 10% of proceeds to organizations working for social justice & racial equity. Click to Learn More
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Psychedelic Jerseys
Our mountain design is an ode to & inspired by Gravity Cavity
an iconic destination feature on the CAMBA Trails
Unisex & Women's Fit -
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Start Line Services Spirit Wear
for your every need
in Men's and Women's sizes
Click to See More
