START LINE SERVICES
CABLE, WISCONSIN XC SKI SERVICES
OUR SERVICE PHILOSOPHY
Our Cable, Wisconsin cross-country ski shop is small, focusing on service and personal attention. Mike Choate is the owner and service provider. Mike will take the time to listen carefully to your concerns. He wants to get to know you as a skier, client and neighbor. Whether you prefer classic or skate, are new to the sport or a veteran racer; Mike can address your needs and keep you happy on the trails. Do not be sidelined by equipment issues.
Chose the wrong wax, no worries, come on in and we can remedy that on the spot. Dealing with a stubborn pair of skis? Come in for an analysis. Given our location, ski in/out to the Birkie Trail and Start, you can do Glide Tests on the trails where you will be training and racing and feel confident with the performance of your skis. For many service issues, Mike can provide immediate turn around, sending you back to the trail. We understand how important it is to take advantage of the perfect snow days. We pride ourselves on reasonable & competitive prices. Mike strives to provide the most cost-effective cross-country ski service while not sacrificing safety or performance.
Mike has over 30 years of experience in the shop and on the ski trail. As a former elite racer, both classic and skate, he understands how to help you optimize your performance and that of your equipment. He is now stepping back from competitive world and wants to share his knowledge and experience with recreational skiers and competitive racers alike. If your training grounds are snow challenged or you enjoy XC year-round, Mike can provide roller ski guidance & service. Mike has unique advantage of living on the Birkie Trail and thus can test conditions each day and pass along his recommendations to you.